Laticrete Launches New PermaColor Select Grout

Laticrete has announced the newest addition to their comprehensive line of grout products, PermaColor Select, ready to launch on February 3, 2015. PermaColor Select sets itself apart from other traditional grouts with an innovative, two component design that features a highly engineered, neutral-colored grout “Base” with the industry’s first dispensable dye “Color Pack.” The highly pigmented Color Packs produce the most consistent and uniform colors on the cementitious grout market with the premier performance that you’ve come to expect from Laticrete.

permacolor_selectPermaColor Select can be used in both residential and commercial installations and provides optimum performance in interior and exterior applications. The 40 vibrant colors (plus 30 top colors from competitors) resist efflorescence, and with StoneTech Sealer Technology already implemented in the grout formula, no further sealing is required.

PermaColor Select is suitable for grout joints from 1/16″  to 1/2″ on both walls and floors and is reinforced with Kevlar for crack and shrink resistance. Additionally, PermaColor Select features GreenGuard certification for low VOC along with Anti-Microbial Protection, making it ideal for areas that need extra defense such as bathrooms and kitchens.

Using PermaColor Select is a simple and straightforward. The PermaColor Select Base is available in 12.5 lb and 25 lb bags and does not contain any premixed color or pigment. To add the color, use 1 PermaColor Select Color Pack per 12.5 lb bag of Base or 2 Color Packs per 25 lb bag of Base (each Color Kit contains 2 Color Packs). To mix, drop the dispersible Color Packs directly into a bucket of clean water and mix until the pigment is dispersed and the packet has dissolved (similar to how laundry or dishwater packets dissolve).

When the Color Pack is no longer visible, add the PermaColor Select Base and mix with a slow speed drill mixer for a minute. Allow the grout to slake for 5 minutes, and then mix for one additional minute. At this point, the grout is properly mixed and ready for installation.

The ingenuity of PermaColor Select is not only its top-of-the-line performance but also in the two component design that becomes an asset to a  contractor’s business. The advanced pigment technology of the Color Packs and strict manufacturing quality control virtually eliminates color variation between batches. Additionally, because the grout Base requires separate Color Packs and does not contain any pigment, leftover Base stock can be used job after job, reducing inventory and waste.

Join us in store on February 17, 2015 for a Laticrete New Product Training Seminar!