A Product Training Session – Laticrete System Warranties

We are excited to announce Laticrete will be with us in-store on June 24th at 4:30 PM for a Product Training Session covering the Laticrete System Warranties.

Laticrete is one of the stone and tile industry leaders for setting materials, underlayments, floor warming, and shower systems. With 50 years of expertise in industrial, commercial, and residential projects around the world, Laticrete stands behind their products by offering some of the best warranties in the industry from a 5 Year System Warranty all the way to a Lifetime System Warranty.

Not only are their products of exceptional quality, so are the warranties available.

LATICRETE

Laticrete offers a comprehensive line of products and System Warranties to fit every budget and project. Before beginning a project with Laticrete products, it is important to understand how their System Warranties work. Because Laticrete offers so many products from economical to ultra-premium, the level of System Warranty is going to vary for each project depending on what products are used.  Additionally, the type of application, industrial, commercial, or residential, is also going to affect the level of warranty coverage as well.

Whether it’s a simple stone or tile installation with an uncoupling membrane, a new shower, a bathroom floor with floor warming, or another stone and tile installation, many contractors will often use products from various manufacturers or the cheapest products available to save money.

However, the benefit of using all Laticrete products  for extended warranty eligibility will outweigh saving a few bucks when it comes to giving the customer peace of mind. Knowing that the installation is not only going to last for years, but the customer will also be protected should something fail down the road can give you the advantage when bidding on a job.

Shower installations, in particular, are susceptible to systematic  failure that can result in costly repairs that require completely gutting and rebuilding from scratch. While the likelihood of a shower failure is extremely rare with a Laticrete Shower System, provided the Laticrete Shower Installation Instructions are carefully followed, understanding how the Laticrete Shower System Warranty works is essential in making sure the shower is eligible and covered for warranty repair in the future.

If upon inspection Laticrete finds the shower is covered by warranty, Laticrete will not only cover the cost of replacement parts, but will also cover other significant costs involved in rebuilding the shower from tearing the shower out to replacing the tile.

This is just one example of how powerful and beneficial a Laticrete Warranty can be and why it’s important to have a solid understanding of the System Warranties to ensure your installations are covered.

Join us on June 24th, 2015 for a workshop dedicated to Laticrete System Warranties. If you are not able to join us in-store, be sure to check out the YouTube video that will be posted shortly afterwards – You don’t want to miss out on this valuable information!

Laticrete Launches New PermaColor Select Grout

Laticrete has announced the newest addition to their comprehensive line of grout products, PermaColor Select, ready to launch on February 3, 2015. PermaColor Select sets itself apart from other traditional grouts with an innovative, two component design that features a highly engineered, neutral-colored grout “Base” with the industry’s first dispensable dye “Color Pack.” The highly pigmented Color Packs produce the most consistent and uniform colors on the cementitious grout market with the premier performance that you’ve come to expect from Laticrete.

permacolor_selectPermaColor Select can be used in both residential and commercial installations and provides optimum performance in interior and exterior applications. The 40 vibrant colors (plus 30 top colors from competitors) resist efflorescence, and with StoneTech Sealer Technology already implemented in the grout formula, no further sealing is required.

PermaColor Select is suitable for grout joints from 1/16″  to 1/2″ on both walls and floors and is reinforced with Kevlar for crack and shrink resistance. Additionally, PermaColor Select features GreenGuard certification for low VOC along with Anti-Microbial Protection, making it ideal for areas that need extra defense such as bathrooms and kitchens.

Using PermaColor Select is a simple and straightforward. The PermaColor Select Base is available in 12.5 lb and 25 lb bags and does not contain any premixed color or pigment. To add the color, use 1 PermaColor Select Color Pack per 12.5 lb bag of Base or 2 Color Packs per 25 lb bag of Base (each Color Kit contains 2 Color Packs). To mix, drop the dispersible Color Packs directly into a bucket of clean water and mix until the pigment is dispersed and the packet has dissolved (similar to how laundry or dishwater packets dissolve).

When the Color Pack is no longer visible, add the PermaColor Select Base and mix with a slow speed drill mixer for a minute. Allow the grout to slake for 5 minutes, and then mix for one additional minute. At this point, the grout is properly mixed and ready for installation.

The ingenuity of PermaColor Select is not only its top-of-the-line performance but also in the two component design that becomes an asset to a  contractor’s business. The advanced pigment technology of the Color Packs and strict manufacturing quality control virtually eliminates color variation between batches. Additionally, because the grout Base requires separate Color Packs and does not contain any pigment, leftover Base stock can be used job after job, reducing inventory and waste.

Join us in store on February 17, 2015 for a Laticrete New Product Training Seminar!

Laticrete to Launch Hydro Ban Sheet Membrane and Board

Laticrete has announced that they would be launching 2 new products that align with their Hydro Ban category of pre waterproofed shower installation products.

Hydro Ban is an industry leader in liquid waterproofing membranes. Since the launch of the Hydro Ban Shower Pans, Benches and Niches, contractors and do-it-yourselfers alike have been able to save time and money with a complete shower installation.

The first new product is the Laticrete Hydro Ban Board:

Laticrete Hydro Ban Board

HYDRO BAN Board is made with a high-density polystyrene core and a reinforced, waterproof cementitious coating on both sides. Available in a variety of thicknesses from ¼” to 2” (6 mm to 50 mm) the HYDRO BAN Board can be used as a substrate for tile and stone on walls, ceilings or floors, as well as in many installations requiring dimensionally sound and stable substrates.

The other new product from Laticrete’s announcement is the Hydro Ban Sheet Membrane:

Laticrete Hydro Ban Sheet Membrane

HYDRO BAN Sheet Membrane is ideal for use in interior applications including showers or tub surrounds, commercial and residential kitchens, backsplashes, walls and floors, and wet areas. Its consistent thickness and best-in-class perm rating of less than 0.5 perms also make it suitable for use as a vapor barrier and waterproofing membrane for steam room and steam shower installations over green mortar beds.

The new line of products will be available at launch at StoneTooling.com.

Laticrete Strata Mat Uncoupling Membrane Now Shipping

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When we held a Schluter seminar in our showroom last year, the biggest question our customers presented with respect to the use of Ditra was…”will it work with both modified and unmodified thinset”. Unfortunately, Schluter recommends only the use of unmodified thinset with the installation of their products.

Laticrete has recently entered the game with their own Uncoupling Membrane and is giving their customers the ability to use either modified or nonmodified thinset.

The Laticrete Strata Mat Uncoupling Membrane is ideal for ceramic tile and stone installations, for both residential and commercial applications. It’s vented properties allow for quicker cure times but adversely prevents it from being used as a waterproofing membrane.

The Laticrete Strata Mat Uncoupling Membrane also is transparent which allows for the installer to see the coverage through the material.

For a limited time, the Strata Mat is selling for as low as $149.99 per roll with FREE shipping on www.StoneTooling.com.

Rolls are available in 45″ X 40′ and 45″ X 86′ sizes.

LATICRETE Hydro Ban 10% Rebate!

LATICRETE 1 for 1 Promo - 10% Rebate!

Introducing the Hydro Ban 1 for 1 Promo! Buy any LATICRETE Hydro Ban Pre-Sloped Shower Pan, Linear Drain or Bonding Flange Drain AND any size LATICRETE Hydro Ban Waterproof Membrane to receive a 10% Rebate!

LATICRETE is the industry leading manufacturer of Preformed Shower Systems and waterproofing products. The Hydro Ban Preformed Shower System is designed to simplify the installation of showers for the fastest and highest quality installation possible saving you time and money.

Now is the perfect time to take advantage and try the LATICRETE Hydro Ban Preformed Shower System and LATICRETE Hydro Ban Waterproof Membrane.

Selling Floor Warming Systems In The Summer

When a client decides to have a new floor installed in the Summer months, the last thing on their mind is “how can I keep my tiles warm in this 100 degree weather?”.

The truth of the matter is, floor warming systems can be a tough sell in the Summer months because keeping warm is the last thing on you or your customer’s mind. But what if I told you we sell more floor warming kits in the Summer than any other time of year?

May through August are the busiest months for tile installers and it’s always a good idea to remind your customers that come the Winter months, they will regret not making the choice when the tile was being installed.

Two of the most prominent manufacturers for these systems are Laticrete and Protecto Wrap. They provide quality affordable kits that include everything needed to give your customers a complete floor heating solution.

New Product: Laticrete Shower System

This year at the StonExpo in Las Vegas, Laticrete made a splash with their new shower system consisting of Hydro Ban shower slopes, preformed niches, shower benches and drains (flange drains and linear drains).

Looking to give Schulter a run for their money, Laticrete makes it easy to install a waterproof shower without having to do origami in the corners.

The Laticrete Shower System started shipping this week and it will be sold at a special introductory price at StoneTooling throughout the month of April.