How To Create An Ad To Promote Your Business On Facebook

We have had some interest from our friends over at the John Bridge forums as to how they can advertise their business on Facebook and whether it is worth the investment or not.

If you’re a contractor who specializes in tile or stone (or involved in any profession really) and are looking for low cost advertising in order to get your business information out, Facebook may be the way to go without spending massive amounts of money on a website and Google AdWords.

This works well for any industry by allowing you to choose keywords that apply to your business and even target it to geographic location (ie.. “stone” “tile” “contractor” in Los Angeles, CA). This can raise awareness to those in your field or potential clientele.

Before creating an ad campaign, you will want to build a Facebook page. Please note, you will NOT want to create a personal Facebook account for your business. By creating a page, you can promote the details of your business and allow your friends and clients to “like” your business without a mutual friendship.

Once your Facebook page is created, you can start your advertising campaign. To do this, you will want to click on the settings menu in the top right and select the “Create an Ad” option from the dropdown menu.

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After selecting your business page, you will be taken to a page that will ask what the goal of your ad is. Here you will want to choose “Get More Page Like”. By doing this, people who share interests or those who may be looking for your expertise have the chance to see your page in their feed. A “Like” may not always lead to a sale but the exposure can help your credibility and may be accessed by friends of those you have “Liked” your page.

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Next, you will want to build the ad that your audience will see. Write a catchy headline that will make people intrigued to read more or click the link. First impressions are everything in online advertising so make sure your captivating your audience.

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Once you have completed your ad, you will be shown a preview of how it will appear to your audience.

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If you are satisfied with how the ad looks, we can move on to who exactly you want your audience to consist of. Since we ship internationally, our audience would be the United States and beyond. If you are a contractor in Miami, FL, chances are you want to appeal to the local market. In the next step, you will select the radius of where you want your ad to reach. This can be a country, state, city or even zip code.

Make sure you select wisely. Though a larger audience may seem attractive, when you’re paying for customers who are not likely to use your service, you’re flushing your money down the toilet.

You will also be able to choose keywords that define who will see your ads. Remember all of those products, movies or services you have “Liked” over the years? Facebook has collected that information in order to make you a target of advertising. Again, be specific in what keywords you use. You can add words like “Batman” and show up on more pages but you wouldn’t be reaching your target market and, once again, losing money.

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Now you will be shown an estimate of your “reach”, or how many people are likely to see your ad. You should name your ad for future reference and decide how much money you would like to spend per day. If you would like to only spend $2 per day on your ad, you can do so. Once you have reached your cap for the day, your ad will stop running and will start again on the following day. The more you spend per day, the more eyes you will have on your ad throughout the day.

Now that you have seen what it takes to promote your business on Facebook, do you think you will be adding this to your business marketing in order to generate awareness of your company?

If you have any questions regarding Facebook marketing, or any marketing of your business, email me at

How To: Terrazzo Restoration

We came across this post on the John Bridge forums that describes, step by step, how to restore terrazzo. Malcom, who posts industry advice on his own blog, Mosaic Musings, which is a good read for anyone who is either in the stone business for their self or is looking to polish up their skills (no pun intended).

This How To is about terrazzo restoration. Comprised of cement and marble chips, Terrazzo is by far the most durable long lasting flooring around. Used ubiquitously throughout the earlier half of the 1900’s especially on institutional projects, terrazzo fell out of favor due to its high first costs (long run costs suggest it is least expensive – but we live in a short term society so its value is lost on us), as well as its schedule intensive process (not good for quick building). Call it a slow food architectural finish. Worth the wait. Continue reading

Bonstone Shows Us How To Repair Cracks In Limestone

In this video, Bonstone shows us how to repair cracks in Limestone. With the right knowledge and products, this can be an easy product for any do-it-yourselfer. You can find Bonstone products and well as anything else you may need for the job at Stone Tooling.

We Personally Test The ProCaliber Granite & Marble Acrylic Repair Kit

A couple of weeks ago we mentioned one of our new products that will get scratches out of your granite or marble in just a few minutes. We decided to test this UV repair kit ourselves so we know exactly what our customers are dealing with and to be able to provide better customer support.

Here is the video we came up with.

You can purchase this product HERE.

Dealing With Mold In Your Grout

Removing mold from grout has always been a tough issue to tackle. We pride ourselves on our knowledgeable staff but mold removal can be more complicated than it seems. We threw this question out to the community over at the John Bridge forum and this is what the experts had to say:

John Koessler at Koessler Enterprises wrote:

Mold is a tough topic to address. I learned in a seminar a while back to refer to it as BOG (Biological Organic Growth). There is no set solution. Some is established on the surface, such as perimeter caulk joints, caused by entrapment of soap or shampoo residual. Other can be subsurface, such as appearing on the surface of the grout, but actually starting on the paper surface of wet drywall, thus it’s constant reappearance after cleaning.

Lastly, the worst case scenario, I will call internal. One example is when extreme moisture is present in a wall cavity, and various types of mold are growing (some of which is toxic and can severely affect the health of sensitive individuals).

This is when a mold remediation team must be sent in. If contractors uncover this type of situation, it is their duty to notify the homeowner of the situation, and hire a mold remediation team. It will be the contractors liability if he doesn’t take the appropriate action.

The scenarios that I have described above are why there is no simple solution. While they vary from mild to extreme, IMHO, they really require an on site visit to determine the cause of the growth to give accurate advise on possible remedies.

This thread can be viewed HERE and we will continue to post more responses as they come in.

How To Repair Chips In Marble And Granite

One of the things that could be most devastating to a homeowner is an irreparable scratch, dent or chip. After spending a couple of month’s pay on renovating that kitchen or bathroom counter, shower or floor, you notice a chip in your marble, granite or other natural stone.

Fortunately, it’s not the end of the world. In just 15 minutes and 7 steps, you can repair chips, nicks, pits and deep scratches and you don’t need to hire a professional.

Thanks to a new, and affordable, product by ProCaliber products, a simple kit will make your stone look like new.

You can purchase this product HERE.

We Test Axon's Clear Stone Glue

We put Axson’s clear stone glue to the test under different condition. We wanted to see the results of the glue on sealed and unsealed marble and with or without pigment.

Axson and thousands of other products for the stone or tile installer are available at