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A Product Training Session – Laticrete System Warranties

We are excited to announce Laticrete will be with us in-store on June 24th at 4:30 PM for a Product Training Session covering the Laticrete System Warranties.

Laticrete is one of the stone and tile industry leaders for setting materials, underlayments, floor warming, and shower systems. With 50 years of expertise in industrial, commercial, and residential projects around the world, Laticrete stands behind their products by offering some of the best warranties in the industry from a 5 Year System Warranty all the way to a Lifetime System Warranty.

Not only are their products of exceptional quality, so are the warranties available.


Laticrete offers a comprehensive line of products and System Warranties to fit every budget and project. Before beginning a project with Laticrete products, it is important to understand how their System Warranties work. Because Laticrete offers so many products from economical to ultra-premium, the level of System Warranty is going to vary for each project depending on what products are used.  Additionally, the type of application, industrial, commercial, or residential, is also going to affect the level of warranty coverage as well.

Whether it’s a simple stone or tile installation with an uncoupling membrane, a new shower, a bathroom floor with floor warming, or another stone and tile installation, many contractors will often use products from various manufacturers or the cheapest products available to save money.

However, the benefit of using all Laticrete products  for extended warranty eligibility will outweigh saving a few bucks when it comes to giving the customer peace of mind. Knowing that the installation is not only going to last for years, but the customer will also be protected should something fail down the road can give you the advantage when bidding on a job.

Shower installations, in particular, are susceptible to systematic  failure that can result in costly repairs that require completely gutting and rebuilding from scratch. While the likelihood of a shower failure is extremely rare with a Laticrete Shower System, provided the Laticrete Shower Installation Instructions are carefully followed, understanding how the Laticrete Shower System Warranty works is essential in making sure the shower is eligible and covered for warranty repair in the future.

If upon inspection Laticrete finds the shower is covered by warranty, Laticrete will not only cover the cost of replacement parts, but will also cover other significant costs involved in rebuilding the shower from tearing the shower out to replacing the tile.

This is just one example of how powerful and beneficial a Laticrete Warranty can be and why it’s important to have a solid understanding of the System Warranties to ensure your installations are covered.

Join us on June 24th, 2015 for a workshop dedicated to Laticrete System Warranties. If you are not able to join us in-store, be sure to check out the YouTube video that will be posted shortly afterwards – You don’t want to miss out on this valuable information!


How To Create An Ad To Promote Your Business On Facebook

We have had some interest from our friends over at the John Bridge forums as to how they can advertise their business on Facebook and whether it is worth the investment or not.

If you’re a contractor who specializes in tile or stone (or involved in any profession really) and are looking for low cost advertising in order to get your business information out, Facebook may be the way to go without spending massive amounts of money on a website and Google AdWords.

This works well for any industry by allowing you to choose keywords that apply to your business and even target it to geographic location (ie.. “stone” “tile” “contractor” in Los Angeles, CA). This can raise awareness to those in your field or potential clientele.

Before creating an ad campaign, you will want to build a Facebook page. Please note, you will NOT want to create a personal Facebook account for your business. By creating a page, you can promote the details of your business and allow your friends and clients to “like” your business without a mutual friendship.

Once your Facebook page is created, you can start your advertising campaign. To do this, you will want to click on the settings menu in the top right and select the “Create an Ad” option from the dropdown menu.

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After selecting your business page, you will be taken to a page that will ask what the goal of your ad is. Here you will want to choose “Get More Page Like”. By doing this, people who share interests or those who may be looking for your expertise have the chance to see your page in their feed. A “Like” may not always lead to a sale but the exposure can help your credibility and may be accessed by friends of those you have “Liked” your page.

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Next, you will want to build the ad that your audience will see. Write a catchy headline that will make people intrigued to read more or click the link. First impressions are everything in online advertising so make sure your captivating your audience.

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Once you have completed your ad, you will be shown a preview of how it will appear to your audience.

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If you are satisfied with how the ad looks, we can move on to who exactly you want your audience to consist of. Since we ship internationally, our audience would be the United States and beyond. If you are a contractor in Miami, FL, chances are you want to appeal to the local market. In the next step, you will select the radius of where you want your ad to reach. This can be a country, state, city or even zip code.

Make sure you select wisely. Though a larger audience may seem attractive, when you’re paying for customers who are not likely to use your service, you’re flushing your money down the toilet.

You will also be able to choose keywords that define who will see your ads. Remember all of those products, movies or services you have “Liked” over the years? Facebook has collected that information in order to make you a target of advertising. Again, be specific in what keywords you use. You can add words like “Batman” and show up on more pages but you wouldn’t be reaching your target market and, once again, losing money.

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Now you will be shown an estimate of your “reach”, or how many people are likely to see your ad. You should name your ad for future reference and decide how much money you would like to spend per day. If you would like to only spend $2 per day on your ad, you can do so. Once you have reached your cap for the day, your ad will stop running and will start again on the following day. The more you spend per day, the more eyes you will have on your ad throughout the day.

Now that you have seen what it takes to promote your business on Facebook, do you think you will be adding this to your business marketing in order to generate awareness of your company?

If you have any questions regarding Facebook marketing, or any marketing of your business, email me at dnasserian@stonetooling.com.

Newly Revamped Gemini Ring Saw Product Pages

Gemini Ring Saw Blades

Wire Blades, Mega Blades, Sintered Blades, and Glass Blades are a few of the ring saw blades available for the Gemini Apollo, Revolution, and Taurus Ring Saws.

With all of the different blades, it can be confusing to figure out not only which blades can be used with each saw but also what the proper blade is for the job at hand. Using the appropriate blade is crucial for the getting the best cut possible.

To help clear some of the confusion, we have revamped the Gemini Apollo, Revolution, and Taurus Ring Saw product pages to include the different blades available for each saw.

We’ve also included detailed descriptions to help you find the correct blade for the job.

Check it out at: StoneTooling.com: Gemini Ring Saws

How To Cut Glass With Gemini Saws

We here at StoneTooling.com have put a lot of effort into making products available to the tile and stone contractor at very competitive prices. Over the past 2 years, we have seen an addition to our customer base…glass and mosaic artists.

Cutting glass is not always an easy task. Whether you are cutting glass tiles, pieces for mosaic art or bottles, it’s very easy to chip the glass during the cut which can be a spoiler for any project.

Gemini Saws have products at different price points that is sure to cater to any professional or hobbyist. From the Gemini Apollo Ring Saw to the Gemini Revolution XT, there is a glass cutting saw to fit your budget.

These saws are also capable of cutting tile and stone and can even cut curves for edges or mosaic projects.

Below is a video that will show just how east the Gemini Saw can cut through glass and alleviate the time wasted with manual scoring wheels or knives. our sales rep, Melvin, cuts right through a wine bottle with the greatest of ease.

What are you currently using to cut glass? We’d love to know!

Laticrete Learning Exchange

Last week, Eddie from Laticrete stopped by to show us how to install a shower using the new Laticrete Hydro Ban Shower System (shower pans, niches, benches and drains).

This 30 minute seminar was held at our North Hollywood, CA location and we were fortunate enough to capture it on video for you. Due to the size of the file, we had to break it into 2 parts.


Selling Floor Warming Systems In The Summer

When a client decides to have a new floor installed in the Summer months, the last thing on their mind is “how can I keep my tiles warm in this 100 degree weather?”.

The truth of the matter is, floor warming systems can be a tough sell in the Summer months because keeping warm is the last thing on you or your customer’s mind. But what if I told you we sell more floor warming kits in the Summer than any other time of year?

May through August are the busiest months for tile installers and it’s always a good idea to remind your customers that come the Winter months, they will regret not making the choice when the tile was being installed.

Two of the most prominent manufacturers for these systems are Laticrete and Protecto Wrap. They provide quality affordable kits that include everything needed to give your customers a complete floor heating solution.

How To: Terrazzo Restoration

We came across this post on the John Bridge forums that describes, step by step, how to restore terrazzo. Malcom, who posts industry advice on his own blog, Mosaic Musings, which is a good read for anyone who is either in the stone business for their self or is looking to polish up their skills (no pun intended).

This How To is about terrazzo restoration. Comprised of cement and marble chips, Terrazzo is by far the most durable long lasting flooring around. Used ubiquitously throughout the earlier half of the 1900’s especially on institutional projects, terrazzo fell out of favor due to its high first costs (long run costs suggest it is least expensive – but we live in a short term society so its value is lost on us), as well as its schedule intensive process (not good for quick building). Call it a slow food architectural finish. Worth the wait. Continue reading